AI Phone Agent
Hugo
Answers your phone in your voice.
“Bookings, allergen questions, hours, location - I handle calls so you don't have to break service to grab the phone.”
- Hugo introduces himself as your AI assistant at the start of every call, and says so again if the call is being recorded.
- Restaurant phone AI typically costs £330 to £450 a month. Sourced from published pricing: Slang.ai UK Core £331 and Premium £449, Kea around $450, Loman $199 to $299, September 2026.
Hugo
phone agent
On your phone
What Hugo puts in your Telegram.
“Bookings, allergen questions, hours, location - I handle calls so you don't have to break service to grab the phone.”
A recreation of the Telegram threads these agents send. The restaurant and the guests shown are examples, not customers.
What Hugo does for you
- Tells callers they are speaking to an AI assistant, on every call
- 24/7 booking calls in your voice
- Allergen and dietary Q&A by phone
- Hours, location, and directions
- Voicemail handling and transcription
- Transfer to owner for urgent calls
- Captures every missed call as a follow-up task
- Hands off bookings cleanly to Bash
- Recognises regulars by phone number
- Tone-matched to your brand - casual or formal
Hugo does not take payments over the phone. It takes the booking details and hands them to Bash to confirm. Call handling, recording and transcription are covered in our privacy policy.
Hugo is currently coming q4. Join the waitlist and we will tell you the moment Hugo is ready for your restaurant.
How Hugo works, from launch to 18 months
What Hugo does today, and what is honestly still on the roadmap - never the other way round.
Launch
- Answers your phone in your voice 24/7
- Booking calls - handles enquiry, books table, confirms by SMS
- Allergen and dietary questions by phone
- Hours, location, directions, parking
- Transfers urgent calls to owner
6 months after launch
- Outbound booking confirmation calls
- Post-meal follow-up calls to high-value diners
- 'We miss you' calls to dormant regulars
- Voicemail transcription and routing to the right agent
12-18 months
- Voice sentiment analytics - identifies frustrated callers in real time
- Multi-language voice support
- Outbound private dining sales calls (with Bash)
What are your missed calls costing you?
Put your own numbers in. Nothing is sent anywhere - it is arithmetic in your browser.
Missed calls a month
208
Revenue at risk a month
£9,360
If every missed call was a booking you never got.
Hugo
£99/mo
£9,261 of that back, if Hugo catches them.
Hugo, straight answers.
Is AI phone answering live yet?
Not yet - Hugo is currently coming Q4. Join the waitlist and we will tell you the moment he is ready for your restaurant.
Does Hugo tell callers they're talking to an AI?
Yes, on every call, and again if the call is being recorded. This is a fixed rule, not a setting a restaurant can turn off.
Does Hugo take payment over the phone?
No. Hugo takes the booking details and hands them to Bash to confirm - he does not take payments over the phone.
Does Hugo recognise regulars?
Yes - he recognises callers by phone number and matches his tone to your brand, whether that's casual or formal.
What is Hugo adding next?
Outbound booking confirmation calls, post-meal follow-up calls to high-value diners and voicemail transcription routed to the right agent are planned for the six months after launch - not live yet.
What does it cost?
From £99/month, flat per restaurant. Every restaurant is different. Tell us what you need and we will put together the right setup and price for you.
Still wondering something? Ask us directly.
Pricing
Starting at £99/month.
Flat monthly price per restaurant. No usage fees. Every restaurant is different. Tell us what you need and we will put together the right setup and price for you.
Founding restaurants: first month free, and your rate locked for 12 months. Cancel anytime. Fair-use limits apply - see what is included.